Travel Report

Travel is a top priority for young consumers—and it’s only gaining momentum. From quick getaways to bucket-list trips, Gen Z and Millennials are actively making travel part of their lifestyle, with most already planning their next trip. But how and why they travel is evolving. Among both gens, travel is no longer just about the destination—it’s about the full experience. From how young people plan trips (using AI tools) to where they stay (with Airbnb leading over traditional hotels), their expectations are changing the travel industry. At the same time, factors like safety, flexibility, and meaningful experiences are becoming more important in deciding where to go. As young travelers continue to prioritize experiences over things, brands have an opportunity to meet them at every stage of the journey—from inspiration to booking to the trip itself.

YPulse’s 2026 Travel report explores how many Gen Z and Millennials are interested in traveling, how they’re planning their trips, and what their priorities are when they get to their destinations.