Questions about how young consumers are traveling are more relevant than ever, as headlines paint a contradictory picture of their habits. Are they splurging on bucket-list trips? Are they too burdened by financial stress to travel at all? YPulse research shows that the reality is complex: Gen Z and Millennials are prioritizing travel, but they’re redefining what that looks like. While some are finding creative ways to explore on a budget, others are willing to spend on unique experiences that feel worth the cost. And despite concerns about affordability, one thing is clear—travel remains a key part of their lifestyles and they’re interested in all kinds of travel trends. (Sleep retreat, anyone?)
YPulse’s 2025 Travel report explores the factors that influence where (and how) Gen Z and Millennial want to take trips, the type of accommodations they most want to stay in, and the top travel trends they’re interested in trying.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2025
