As the travel industry recovers, Gen Z and Millennials are ready to release their pent-up wanderlust. But with COVID still a threat and the homebody generation getting even more cozy on the couch, do these gens really plan on traveling as much as they used to?
YPulse’s Travel report looks into the continuing effects of the pandemic on the way young people travel, the generation that’s the most eager to curb their wanderlust, and how the influence of social media can help brands connect with young consumers.
Download the full report for insights on:
- The impact of the pandemic on the traveling habits of young consumers
- How social media is creating wanderlust amongst Gen Z
- How brands can connect with young consumers as they begin to explore
Report length: 14 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in April 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: where young consumers want to travel, why they have taken a trip within the past year and how much they’re spending on their trips.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent
