Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
Young consumers are a wanderlust generation, but the COVID-19 crisis made them think twice about the safety risks involved in traveling and taking trips to different destinations. A year later, young people still have a lot of pent-up wanderlust and YPulse predicts a massive travel boom could be on the way for later this year. This 2021 travel and outdoors behavioral report checks in with young consumers’ interest in travel, their current travel plans for the year, how much they’re taking COVID into consideration, and what the future may hold for travel post-COVID.
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Report length: 14 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in April 2021
Additional survey content for Pro users: The destination they most want to travel to, the reasons why they traveled last year, the sources they used to plan trips in the past year, and influences for where they want to travel.