Weddings aren’t disappearing—but they are being completely reworked. For Gen Z and Millennials, getting married is still very much the goal, just not on the same timeline—or with the same expectations—as past generations. Financial stability comes first, smaller guest lists are in, and every detail is expected to feel intentional, personal, and worth sharing. At the same time, wedding culture has never been more visible, with TikTok, Pinterest, and pop culture moments—from viral ceremonies to celebrity speculation—shaping what “the big day” looks like long before the proposal even happens. Now, Gen Z and Millennials are approaching marriage with clear priorities, strong opinions, and a very defined vision of what it should be.
In YPulse’s 2026 Weddings and Marriage Report, we dive into how many Gen Z and Millennials want to get married, how many already are, and what their thoughts on marriage and weddings, from finances to themes, look like.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2026
