- Report
- Behavioral
- Report
- Behavioral
North America
Tweens: Gaming
Almost every tween plays video games—and most are playing every single day. For Gen Alpha, gaming isn’t just a hobby; it’s how they hang out with friends, how they discover brands, and a core part of how they define themselves. Roblox, Minecraft, and Fortnite are the virtual spaces where tween friendships live, where spending habits are forming, and where this generation is putting real money toward virtual goods, skins, and in-game currency. YouTube amplifies their gaming connection, and gaming content has become its own entertainment category. And while tween parents are navigating the screen time question, many are gaming right alongside their kids.
YPulse’s Tweens: Gaming report gives brands, marketers, and researchers a data-driven look at how today’s 8-12-year-olds are engaging with video games—and what it means for anyone looking to reach them.
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- How often tweens are gaming, on which devices, and how daily gaming compares to TV, streaming, and other everyday habits
- Which games tweens love most—and why open-world platforms like Roblox and Minecraft dominate for both boys and girls
- Why gaming functions as social infrastructure for this generation, not a solo activity
- How tweens are already shopping inside games, and why virtual currency like Robux and V-Bucks is showing up on holiday wishlists
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Report length: 42 pages. Based on a survey conducted in April 2026 among 1,500 8-12-year-olds in the U.S. and Canada