- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Causes/Charity & Activism Report
It’s safe to say social causes and issues are frequently top of mind for young consumers. Gen Z and Millennials have made it abundantly clear that they will advocate for the causes and issues they support and care about—especially online. But what are they doing to support these causes IRL? How many are giving their time and money, and who do they think holds the most responsibility to speak on important issues?
In YPulse’s 2026 Causes / Charity and Activism Report, we dive into the issues young people care about today, how they’re showing their support, and the role brands (and others) play in forging change.
Download the full report for further insights
- The causes Gen Z and Millennials care about now, and how they’ve changed over the past year
- How many have donated money to a cause and what motivated them to do so
- Who they think has a responsibility to speak out on important issues and how that’s changed over time
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded December 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2025
Additional survey content for Pro users:
The full list of open-end responses on what young people say is the cause / issue they’re personally most passionate about, how many young people seek out brands that align with their values, and how many are volunteering their time to charity. The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.