It’s safe to say social causes and issues are frequently top of mind for young consumers. Gen Z and Millennials have made it abundantly clear that they will advocate for the causes and issues they support and care about—especially online. But what are they doing to support these causes IRL? How many are giving their time and money, and who do they think holds the most responsibility to speak on important issues?
In YPulse’s 2026 Causes / Charity and Activism Report, we dive into the issues young people care about today, how they’re showing their support, and the role brands (and others) play in forging change.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded December 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2025
