Causes/Charity & Activism Report

In 2020, young people were activated more than ever, taking to the streets and social media to protest for causes they believe in—and they boldly called out brands and establishments that weren’t aligned with their missions. The events of 2020 further established Gen Z as the next activated generation—and they are an empowered group who have plans to make big changes. This report spotlights Gen Z’s activism, including why they are interested in social causes, the causes they are interested in, who they feel is responsible for making change, and how they are fueling social media to become the go-to...