Jan 13 2021
In 2020, young people were activated more than ever, taking to the streets and social media to protest for causes they believe in—and they boldly called out brands and establishments that weren’t aligned with their missions. The events of 2020 further established Gen Z as the next activated generation—and they are an empowered group who have plans to make big changes. This report spotlights Gen Z’s activism, including why they are interested in social causes, the causes they are interested in, who they feel is responsible for making change, and how they are fueling social media to become the go-to platform for social causes and donations.
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Report length: 10 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded December 2020
Additional survey content for Pro users: Ways brands can feel more trustworthy for young consumers, the causes young consumers would like to see brands get involved in, how brands can show support for a social cause, and ways young people have shown support for a cause/political belief.