Causes/Charity & Activism Report

Young consumers have become more activated than ever as the pandemic continues to spotlight long-standing social issues affecting their generations. But as the pandemic becomes their new normal, they’re shifting their focus from COVID-specific causes to ones of greater inequity—and they’re taking to TikTok to voice their concerns and forge real change. In YPulse’s causes / charity and activism report, we dive into the issues young people care about today, how they’re showing their support, and the role brands play in fostering change. Download the full report for insights on:  The causes Gen Z and Millennials care about now, and...