Feb 02 2022
Young consumers have become more activated than ever as the pandemic continues to spotlight long-standing social issues affecting their generations. But as the pandemic becomes their new normal, they’re shifting their focus from COVID-specific causes to ones of greater inequity—and they’re taking to TikTok to voice their concerns and forge real change. In YPulse’s causes / charity and activism report, we dive into the issues young people care about today, how they’re showing their support, and the role brands play in fostering change.
Download the full report for insights on:
Report length: 13 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2021 & January 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: How much money they’re giving to charity and how they’re giving it, the top ways they want brands to support causes, and how they feel about brand involvement in social issues.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent