- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Causes/Charity & Activism Report
At this point, social causes and issues are always on the minds of young consumers. Gen Z and Millennials have made it abundantly clear that they will advocate for the causes and issues they support and care about. But the questions is, how do young consumers determine which social cause is most important? And how do they want brands to show they care beyond a social media post?
YPulse’s 2025 Causes/Charity & Activism report explores Gen Z and Millennials’ attitudes towards various social issues, how they make charitable donations, and how they expect brands to get involved.
Download the full report for further insights
- How many young people are passionate about mental health, poverty, and human rights this year
- What social causes / issues are top of mind for teens, young adults, and Millennials
- How young consumers want to see brands get involved with causes
Get Insights for Your Industry
Select your sector, and we'll pull the most relevant findings to your work
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2024.
Additional survey content for Pro users: Open-end responses on what young people say is the cause / issue they’re personally most passionate about, how many young people think brands are greenwashing, and what motivates young people to donate to charities.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.