At this point, social causes and issues are always on the minds of young consumers. Gen Z and Millennials have made it abundantly clear that they will advocate for the causes and issues they support and care about. But the questions is, how do young consumers determine which social cause is most important? And how do they want brands to show they care beyond a social media post?
YPulse’s 2025 Causes/Charity & Activism report explores Gen Z and Millennials’ attitudes towards various social issues, how they make charitable donations, and how they expect brands to get involved.
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2024.
