Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
Social Media Monitor Report
Social media is essential to how young people communicate, represent themselves, and stay entertained. Both OG and emerging platforms are creating new features constantly to keep them engaged. From TikTok Reposts becoming the new “likes,” to YouTube’s role in both long- and short-form content, the “social” part of social media is evolving. Whether Gen Z and Millennials are posting, commenting, or curating their online presence, brands need to follow these habits to adapt their own use accordingly.
In YPulse’s bi-annual Social Media Monitor report, we reveal the top platforms young people are using now, break down trends across life stages, and show what features they’re gravitating toward on some of their most-used apps.
Download the full report for further insights
Additional survey content for Pro users:
The full list of social media networks Gen Z and Millennials are currently using, the ways young people are staying active on social media, the features they use most on Twitter / X, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
Ask Anything About This Report
Get personalized insights and answers
Here are some suggestions:
Related content
Explore Further
Upgrade your account to have access to the best marketing content