Gen Z and Millennials are spending a significant time on social media each day, according to YPulse’s data. But, of course, what platforms they’re spending that time on is a matter of serious concern—both for social media giants and for the brands that are trying to reach these gens.
YPulse’s bi-annual Social Media Monitor report will dive into young people’s year-over-year social media usage, explore the platforms that are outperforming, the type of content young people are posting (and where they are posting it), and look at how Twitter is holding up amongst its recent changes.
Report length: 19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022
Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.
