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Social Media Monitor Report

Gen Z and Millennials are spending a significant time on social media each day, according to YPulse’s data. But, of course, what platforms they’re spending that time on is a matter of serious concern—both for social media giants and for the brands that are trying to reach these gens.

YPulse’s bi-annual Social Media Monitor report will dive into young people’s year-over-year social media usage, explore the platforms that are outperforming, the type of content young people are posting (and where they are posting it), and look at how Twitter is holding up amongst its recent changes.

Download the full report for further insights

  • What young consumers think about Twitter's recent platform updates
  • How young consumers use of social media differs by platform
  • How big social media platforms are performing in the TikTok era
Report length: 19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022

Additional survey content for Pro users: The type of content young consumers are prioritizing on social media and how social media makes young consumers feel.

Recent years' reports on this topic

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North America
Western Europe