Social Media Monitor Report

Gen Z and Millennial research, trends, and insights

Social media usage soared at the start of the pandemic as quarantined young consumers desperately search for ways to stay entertained and escape the news of an unprecedented crisis. But while usage spiked, not all platforms gained more traffic. This report takes a look at the top social platforms of the year, breaking down number of young consumers using top social apps and sites across the year, from the start of 2020 to today. We also break down where they stand with young users as we begin to prepare for the new year, and what features will be keeping young people interested most.

Download the full report for insights on: 

  • The social media platforms that won with quarantined young people this year
  • The increasingly steep competition for TikTok’s young user base
  • The once niche gaming social platform that experienced a COVID boost
  • The social network that can count parents as their most active users

Report length: 10 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded November 2020

Additional survey content for Pro users: social media platforms used by children, social media features used, content consumed on different social media platforms. 

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