Gen Z and Millennial research, trends, and insights
Social media usage soared at the start of the pandemic as quarantined young consumers desperately search for ways to stay entertained and escape the news of an unprecedented crisis. But while usage spiked, not all platforms gained more traffic. This report takes a look at the top social platforms of the year, breaking down number of young consumers using top social apps and sites across the year, from the start of 2020 to today. We also break down where they stand with young users as we begin to prepare for the new year, and what features will be keeping young people interested most.
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Report length: 10 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded November 2020
Additional survey content for Pro users: social media platforms used by children, social media features used, content consumed on different social media platforms.