Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity on social media platforms to provide the most up-to-date analysis on the social apps and sites they’re spending their time on. This includes the platforms they are using, posting on, addicted to, along with statements to understand their feeling and perspectives of social media usage at a young age and their concerns with misinformation and AI. Our social media monitor surveys also track what platforms are gaining and losing users, and any new players in the space.
In this biannual Social Media Monitor, YPulse shares insights on how brands can leverage young people’s social media behaviors to create marketing strategies, engage in meaningful conversations, and lead online spaces for young people to connect.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
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Social Media Monitor Report