Nov 24 2021
After a major surge in use in 2020, social media has continued to be a hub of entertainment for Gen Z and Millennials, and the platforms performing best all have one thing in common—the vital role of video.
This social media monitor dives into the most used social platforms among 13-39-year-olds, the platforms increasing in usage, decreasing, and holding steady—and the why behind these changes.
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Report length: 11 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in October 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: Top social media platforms young people are using daily, socials they are most active on, top platforms Millennial parents’ children are using, and young peoples favorite thing to do on social media.