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Social Media Monitor Report

After a major surge in use in 2020, social media has continued to be a hub of entertainment for Gen Z and Millennials, and the platforms performing best all have one thing in common—the vital role of video.

This social media monitor dives into the most used social platforms among 13-39-year-olds, the platforms increasing in usage, decreasing, and holding steady—and the why behind these changes.



Download the full report for further insights

  • What platforms are being used most by young people now and why they are so popular
  • A year-over-year review of the social media platforms young people are using
  • What social media platform brands should use to attract Millennial parents
Report length: 11 pages

North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in October 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded in October 2021.

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Top social media platforms young people are using daily, socials they are most active on, top platforms Millennial parents’ children are using, and young peoples favorite thing to do on social media.

Recent years' reports on this topic

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North America
Western Europe