Behavioral REPORT

Social Media Monitor Report

Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity on social media platforms to provide the most up-to-date analysis on the social apps and sites they’re spending their time on. This includes the platforms they are using, posting on, addicted to, along with statements to understand their feeling and perspectives of social media and various platforms. Our social media monitor surveys track what platforms are gaining and losing users, and any new players in the space. Download the full report for insights on: TikTok’s rise in popularity over time and why the platform is so popular...
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Splitting their time across platforms, which features they’re gravitating toward, and how their social behaviors are evolving.
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Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.

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BEHAVIORAL REPORT
Social Media Monitor Report
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Content
Download report (PDF)
Data
Download data (XLS)
Explore data online