Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity on social media platforms to provide the most up-to-date analysis on the social apps and sites they’re spending their time on. This includes the platforms they are using, posting on, addicted to, along with statements to understand their feeling and perspectives of social media and various platforms. Our social media monitor surveys track what platforms are gaining and losing users, and any new players in the space. Download the full report for insights on: TikTok’s rise in popularity over time and why the platform is so popular among Gen Z and Millennials Top social media platforms young people are using, the difference between the two generations, and why How young people feel while scrolling and why brands need to know Report length: 11 pages Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in May 2022 All surveys fielded after June 1, 2021 are expanded to a North American sample and totals...
