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Social Media Monitor Report

Jun 01 2022

Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity on social media platforms to provide the most up-to-date analysis on the social apps and sites they’re spending their time on. This includes the platforms they are using, posting on, addicted to, along with statements to understand their feeling and perspectives of social media and various platforms. Our social media monitor surveys track what platforms are gaining and losing users, and any new players in the space.

Download the full report for insights on:

  • TikTok’s rise in popularity over time and why the platform is so popular among Gen Z and Millennials
  • Top social media platforms young people are using, the difference between the two generations, and why
  • How young people feel while scrolling and why brands need to know

Report length: 11 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in May 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How many young people are using, posting on, and addicted to various social media platforms.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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