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Social Media Monitor Report

The Social Media Monitor report is a bi-annual report that explores which social media platforms Gen Z and Millennials use, the type of content they post, and everything else brands need to know in order to meet young consumers on the platforms they love.

Download the full report for further insights

  • The platform Gen Z has ranked as no 1
  • How young consumers are using social media as a search engine
  • The different platforms male and female young consumers like to post on
Report length: 13 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April and May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April and May 2023.

Additional survey content for Pro users: The platforms Millennial parents allow their children to use, what social media features young consumers use, what type of content young consumers aren’t willing to post on social media.

Recent years' reports on this topic

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North America
Western Europe