Social Media Monitor Report

May 24 2023

The Social Media Monitor report is a bi-annual report that explores which social media platforms Gen Z and Millennials use, the type of content they post, and everything else brands need to know in order to meet young consumers on the platforms they love.

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The platform Gen Z has ranked as no 1
How young consumers are using social media as a search engine
The different platforms male and female young consumers like to post on

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Report Length: 13 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April and May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April and May 2023.

Additional Survey in the Data File Includes: The platforms Millennial parents allow their children to use, what social media features young consumers use, what type of content young consumers aren’t willing to post on social media.

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