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  • Report
  • Behavioral
North AmericaWestern Europe

Social Media Monitor Report

While young people are always on their usual social media favorites like YouTube, Instagram, and TikTok, some less expected platforms are gaining traction this year. (Largely driven by a shift of Gen Z going primarily from posters to viewers.) At the same time, the kinds of content young users engage with most is changing, too—has your social media manager sent a comment today?

In this biannual Social Media Monitor, YPulse shares insights on how brands can leverage young people’s social media behaviors to create marketing strategies, engage in meaningful conversations, and lead online spaces for young people to connect.

Download the full report for further insights

  • Social networks gaining popularity among Gen Z and Millennials
  • How young people are interacting on social media the most
  • Where young people post about brands on their socials
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April and May 2024.

Additional survey content for Pro users: What type of content young consumers are searching for on social media, which social media features are the most popular, and how many are dual screening while using socials.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.

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