While young people are always on their usual social media favorites like YouTube, Instagram, and TikTok, some less expected platforms are gaining traction this year. (Largely driven by a shift of Gen Z going primarily from posters to viewers.) At the same time, the kinds of content young users engage with most is changing, too—has your social media manager sent a comment today?
In this biannual Social Media Monitor, YPulse shares insights on how brands can leverage young people’s social media behaviors to create marketing strategies, engage in meaningful conversations, and lead online spaces for young people to connect.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April and May 2024.
Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.
