Behavioral REPORT

Social Media Monitor Report

In this Social Media Monitor report, we explore what social media platforms are capturing young people’s attention now, how they feel about recent changes to Twitter / X, and who’s responsible for moderating parents posting about their kids on social media amidst the push toward regulation to protect children.

  • Where young consumers want to see branded content and product posts
  • How they feel about paying a subscription fee to use X
  • How Pinterest is winning over young women with its new features

Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September / October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September / October 2023.

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Splitting their time across platforms, which features they’re gravitating toward, and how their social behaviors are evolving.
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Report

Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.

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BEHAVIORAL REPORT
Social Media Monitor Report
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Content
Download report (PDF)
Data
Download data (XLS)
Explore data online