- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Social Media Monitor Report
In this Social Media Monitor report, we explore what social media platforms are capturing young people’s attention now, how they feel about recent changes to Twitter / X, and who’s responsible for moderating parents posting about their kids on social media amidst the push toward regulation to protect children.
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- Where young consumers want to see branded content and product posts
- How they feel about paying a subscription fee to use X
- How Pinterest is winning over young women with its new features
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Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September / October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September / October 2023.
Additional survey content for Pro users: Young consumers open-end reactions to the new social media network Threads, what young consumers post about on each social media platform, and how young consumers perceive misinformation / fake news on social media.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.