Social Media Monitor Report

In this Social Media Monitor report, we explore what social media platforms are capturing young people’s attention now, how they feel about recent changes to Twitter / X, and who’s responsible for moderating parents posting about their kids on social media amidst the push toward regulation to protect children.

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  • Where young consumers want to see branded content and product posts
  • How they feel about paying a subscription fee to use X
  • How Pinterest is winning over young women with its new features

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Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September / October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September / October 2023.

Additional survey content for Pro users: Young consumers open-end reactions to the new social media network Threads, what young consumers post about on each social media platform, and how young consumers perceive misinformation / fake news on social media.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.

Previous Social Media Monitor Reports

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