Social Media Monitor Report

A closer look at young consumers’ most used social networks today reveals that not every one of them is reaching both Gen Z and Millennials. For brands reaching a specific demographic, knowing the social platforms that they most frequent and understanding the motivations that drawing them to those platforms, is crucial. YPulse’s latest Social Media Monitor breaks down the most active users among the top social networks today and reveals the reasoning behind why these specific groups are most drawn to these platforms.