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Social Media Monitor Report

A closer look at young consumers’ most used social networks today reveals that not every one of them is reaching both Gen Z and Millennials. For brands reaching a specific demographic, knowing the social platforms that they most frequent and understanding the motivations that drawing them to those platforms, is crucial. YPulse’s latest Social Media Monitor breaks down the most active users among the top social networks today and reveals the reasoning behind why these specific groups are most drawn to these platforms.

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  • Gen Z and Millennials' motivation for visiting social platforms and how it affects the platforms they most frequent
  • The social networks children are exposed to and how they should evolve to reach this new generation of social media users
  • The groups that are fueling Facebook's, Instagram's, TikTok's, Snapchat's, and Discord's status as top social networks and the reasons behind why
  • The differing motivations behind why BIPOC consumers visit social platforms versus White/non-Hispanic consumers
Report length: 12 pages

North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in July 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., Italy, France, Spain, and Germany, fielded in July 2021.

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: The social networks they visit daily, the social networks they are engaging with on a weekly basis, the social media features they’re using, and their feelings when using social media. 

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North America
Western Europe