YPulse has explored all of the ways that the world is becoming one big showroom for young consumers, and one of the biggest areas of opportunity in the shoppable era is social media. In YPulse’s latest social media monitor, the majority of young social media users feel that social media platforms can be used to find products and services to buy, and many are posting their own purchases to their feeds. But the platforms they’re using for window shopping and the type of content they’re most attracted to depends on their age. This report dives into social media window shopping, content posting, and more by generation, to give you insight into their latest social media behaviors.
Download the full report for insights on:
- How prevalent social media window shopping is
- The social media platforms that are best for shopping inspiration, according to Gen Z and Millennial users
- The significantly different social media content preferences of Gen Z versus Millennials
- Which group is most likely to be window shopping on social media and the social platform they most use as a shopping source
Report length: 12 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in April 2021
Additional survey content for Pro users: Social networks currently used, social networks used daily, social networks engaged with daily, social networks children use, and social media features used.
