Social Media Monitor Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

There have been significant shifts in young consumers’ social media consumption from early in 2020 to today. As a start to the new year, we are looking at young consumers’ current top social networks and how they established their place in the ranking. We also reveal Gen Z’s and Millennials’ top “can’t-live-without-it” social network, the best ways to reach them on all social platforms, as well as what networks the next generation of social media users are already on.

Download the full report for insights on: 

  • The generation that is fueling the growth of today’s most popular social networks
  • The social platform Gen Z and Millennials say they can’t live without
  • The social platforms children are currently using and will most likely shape them as they age

Report length: 9 pages

Based on a YPulse survey of 1000 13-39-year-olds in the U.S., fielded in January 2021

Additional survey content for Pro users: social media platforms used daily and social media platforms engaged with daily.  

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