Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Report
  • Behavioral
North AmericaWestern Europe

Social Media Monitor Report

Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity on social media platforms to provide the most up-to-date analysis on the social apps and sites they’re spending their time on. This includes the platforms they are using, posting on, addicted to, along with statements to understand their feeling and concerns with AI content flooding platforms. Our social media monitor surveys also track what platforms are gaining and losing users, and any new players in the space.

In this biannual Social Media Monitor, YPulse shares how many teens, young adults, and Millennials are using top social media platforms currently, how their usage today compares to years past, and how they feel about AI on social media.

Download the full report for further insights

  • The top social media apps young people currently use
  • How each age group's usage has changed over time
  • How they feel about AI content on social media

Get Insights for Your Industry

Select your sector, and we'll pull the most relevant findings to your work

Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September-October 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September-October 2025

The full list of social media networks Gen Z and Millennials are currently using and the mean.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.

Recent years' reports on this topic

Ask Anything About This Report

Get personalized insights and answers

Here are some suggestions:

Related content

Explore Further

Analyze data
Request Special Data Cut

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?