Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity on social media platforms to provide the most up-to-date analysis on the social apps and sites they’re spending their time on. This includes the platforms they are using, posting on, addicted to, along with statements to understand their feeling and concerns with AI content flooding platforms. Our social media monitor surveys also track what platforms are gaining and losing users, and any new players in the space.
In this biannual Social Media Monitor, YPulse shares how many teens, young adults, and Millennials are using top social media platforms currently, how their usage today compares to years past, and how they feel about AI on social media.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September-October 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September-October 2025
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Social Media Monitor Report