Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

The TikTok Effect Trend Report

The influence that TikTok has had on Gen Z and Millennials is un-ignorable. But while TikTok has truly affected young consumers’ habits, interests, and purchasing decisions, that doesn’t mean other social platforms are irrelevant.

The TikTok Effect digs into what young consumers want out of the social platforms they’re using, how TikTok has shifted what young consumers want from brands across platforms, and more of what brands need to know to navigate social media marketing now.

Download the full report for further insights

  • How TikTok has shifted what young people want to see and how they use social media
  • Why they are going on certain social media platforms more than others and how they feel about similar content and features across socials
  • The type of advertisements they want to see on social media, regardless of platform
  • The social media platforms Gen Z and Millennials are spending the most time on and why
Report length: 52 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August & September 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August & September 2022

Additional survey content for Pro users: How Gen Z and Millennials describe the kind of content they see across various social media platforms, how they describe the type of marketing they see on TikTok, where they most want to see video content, and the topic of content and accounts they like to see across various social media platforms. 

Recent years' reports on this topic

Download content
North America
Western Europe