- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Ad/Marketing Effectiveness Report
Not all ads land the same with young consumers. The ones that feel natural, video-led, and creator-driven are far more likely to stick, while overly polished or out-of-touch campaigns can miss entirely (and even be grounds for a boycott). As expectations rise, brands are being evaluated just as quickly as they’re discovered.
In YPulse’s 2026 Ad/Marketing Effectiveness Report, we break down where young consumers are seeing ads, what actually influences them, and what brands need to get right to stay relevant.
Download the full report for further insights
- Where was the last place young consumers saw an ad that made them want to buy?
- What kind of ads grab their attention
- What kind of ad content brands should and shouldn’t post on social media
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2026
Additional survey content for Pro users:
How young people feel about different types of marketing, how many feel positive, negative, or neutral about using AI, photoshop, trans models, and more in ads, and how many have bought something with a branded logo on it.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, Parent, Household Income, and Political Leanings.