Young consumers don’t play when it comes to good marketing, which is why brands need to be super clever to reach them. While Gen Z and Millennials may spend more time consuming media than any before them, they are incredibly adept at avoiding the marketing they don’t care to see. So how can brands integrate their advertisements into something young people are actually paying attention to? And what do these gens want from the ads they are seeing?
YPulse’s Ad / Marketing Effectiveness Report digs into where brands need to be advertising, what type of marketing young people like, and what they want to see more of in brand advertisements.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2025
