Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Ad/Marketing Effectiveness Report

The Ad/Marketing Effectiveness report will explore what young consumers expect from branded ads, the content they engage with, and more.

Download the full report for further insights

  • How young consumers feel about advertisements/marketing
  • What's driving young consumers purchases from social media ads
  • Examples of how brands can keep up with marketing trends
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2023.

Additional survey content for Pro users: What brands can do to reflect diversity and inclusion, how young consumers feel about brands having personalities, and how young people would like to communicate with brands or companies.

Recent years' reports on this topic

Download content
North America
Western Europe