- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Ad/Marketing Effectiveness Report
Gen Z and Millennials have changed the marketing funnel (again). Their entire purchase journey can begin and end in one place: on social media. But they’re not always seeing traditional ads, even on those feeds, or they’re paying to go ad-free on platforms like streaming to avoid unwanted noise. Instead, other, more unique marketing tactics are grabbing their attention—like unintentional marketing in the form of a random person’s brand recommendation.
In the 2024 Ad/Marketing Effectiveness report, YPulse shares insights on young consumers’ ad preferences, where they’re being inspired to purchase products, and what kinds of ads leave a lasting positive impression on them. (Hint: it’s not AI-generated ones.)
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- What Gen Z and Millennials want to see in ads, and what they don’t
- The types of marketing they’re interested in now—branded merch, collabs, or events?
- How brands can reach Gen Z to grow brand and product awareness
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Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in March 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2024.
Additional survey content for Pro users: What brands can do to reflect diversity / inclusion (which is huge for young people), how they feel about representation in advertisements, and what Gen Z and Millennials say is most valuable to them when it comes to deciding what products to buy.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.