Gen Z and Millennials have changed the marketing funnel (again). Their entire purchase journey can begin and end in one place: on social media. But they’re not always seeing traditional ads, even on those feeds, or they’re paying to go ad-free on platforms like streaming to avoid unwanted noise. Instead, other, more unique marketing tactics are grabbing their attention—like unintentional marketing in the form of a random person’s brand recommendation.
In the 2024 Ad/Marketing Effectiveness report, YPulse shares insights on young consumers’ ad preferences, where they’re being inspired to purchase products, and what kinds of ads leave a lasting positive impression on them. (Hint: it’s not AI-generated ones.)
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in March 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2024.
