Report Calendar

See all of the behavioral, trend and special reports scheduled for 2025

Types of reports

Behavioral

Keep up-to-date on Gen Z and Millennials’ everyday lives and preferences

Trend

Be guided through the major cultural shifts these generations are fueling

Special

Expert explorations on current event topics and brand affinity

Special

Behavioral

Trend

2025 Reports

Special = SP

Behavioral = BR

Trend = TR

Tween = TW

Dates and topics are subject to change*

View Reports for 2024 (Previous Year)

North America

January

1/8

Relationships & Dating

1/9

Gen Z’s Resale & Thrift Shift

1/9

WEBINAR

2025 Trend Predictions replay

1/15

Life Milestones & Future Plans

1/22

Employment & Career Goals

1/28

Brand Report: Cool

1/29

Media Consumption Monitor

1/30

WEBINAR

Gen Z’s Resale & Thrift Shift replay

February

2/5

Sustainability

2/6

Gaming Marketing Playbook

2/12

Causes, Charity & Activism

2/19

Sports & Athletes

2/19

WEBINAR

Gen Z 101 Cool Brands replay

2/26

Toys & Play

2/27

WEBINAR

Gaming Marketing Playbook replay

March

3/5

Brand Loyalty

3/6

The Tween Study

3/12

Finance / Spending Monitor

3/19

Travel

3/26

Weddings & Marriage

3/27

WEBINAR

The Tween Study replay

April

4/2

Social Media Behavior

4/3

Twentysomethings Today

4/9

Ad / Marketing Effectiveness

4/16

Food Shopping & Trends

4/22

Favorite Brands Report

4/23

Education & College

4/24

WEBINAR

Twentysomethings Today replay

4/30

Tech / Device Usage

5/7

Gaming

May

5/1

DEI Division

5/14

Artificial Intelligence

5/21

Social Media Monitor

5/29

WEBINAR

DEI Division Webinar replay

June

6/4

Mental Health

6/5

Trad Wives & Alpha Males

6/11

Health & Fitness

6/25

Music

6/24

Tween: Hobbies, Play, and Sports

6/26

WEBINAR

Trad Wives & Alpha Males Webinar replay

July

7/9

Experiences

7/10

Generation Doom

7/16

Celebrities & Influencers

7/22

Express Yourself

7/23

Social/Mobile Marketing Preferences

7/24

WEBINAR

Generation Doom Webinar replay

7/30

Back-to-School Shopping Plans

August

8/6

Friendship & Community (new!)

8/7

The Cringe Report

8/13

Holiday Shopping Plans

8/20

Religion & Beliefs

8/27

Shopping & Retail

8/28

WEBINAR

The Cringe Report Webinar replay

9/24

TV / Entertainment

September

9/3

Luxury

9/4

10 Trends to Know

9/10

Media Consumption Monitor

9/17

Snacking

9/25

WEBINAR

10 Trends to Know Webinar replay

9/30

Tween: Shopping and Retail

October

10/1

News Consumption & Trust

10/9

Escaping the Algorithm

10/8

Hobbies & Passions

10/15

Fintech

10/22

Shopping for the Home

10/29

Fashion Preferences & Style

10/30

WEBINAR

Escaping The Algorithm replay

November

11/5

Mobile / App Behavior

11/6

The Gen Z Ranking Report

11/12

Social Media Monitor

11/19

Drinking & Nightlife

11/20

WEBINAR

The Gen Z Ranking Report Webinar replay

December

12/3

Auto

12/4

2026 Trend Predictions

12/10

Parenting

12/17

Beauty / Personal Care

12/19

Decoding Brand Affinity

12/31

Tween: Media and Entertainment

Western Europe

January

1/2

YPulse’s 2025 Predictions

1/10

Brand Report: Diverse Brands

1/14

Relationships & Dating

1/21

Life Milestones & Future Plans

1/28

Employment & Career Goals

February

2/4

Media Consumption Monitor

2/6

WEBINAR

Employment & Career Goals

2/11

Sustainability

2/13

Brand Report: Cool

2/18

Causes, Charity & Activism

2/20

Merch Madness

2/25

Sports & Athletes

March

3/4

Toys & Play (new!)

3/6

WEBINAR

Sports & Athletes

3/6

Gen Z’s Resale & Thrift Shift

3/11

Brand Loyalty

3/18

Finance / Spending Monitor

3/25

Travel

3/28

Gaming Marketing Playbook

April

4/1

Weddings & Marriage

4/3

WEBINAR

Brand Loyalty

4/8

Social Media Behavior

4/15

Ad / Marketing Effectiveness

4/23

Food Shopping & Trends

4/24

The Tween Study

4/29

Education & University

May

5/6

Tech / Device Usage

5/20

Artificial Intelligence

5/22

Favourite Brands

5/28

Gaming

June

6/3

Social Media Monitor

6/5

WEBINAR

Social Media Monitor replay

6/10

Mental Health

6/12

Twentysomethings Today

6/17

Health & Fitness

July

7/1

Music

7/3

DEI Division

7/3

WEBINAR

Health and Fitness replay

7/15

Experiences

7/22

Celebrities & Influencers

7/29

Social / Mobile Marketing Preferences

August

8/5

Back-to-School Shopping

8/7

Trad Wives & Alpha Males

8/12

Express Yourself

8/12

Friendship & Community (new!)

8/19

Christmas Shopping Plans

8/26

Religion & Beliefs

8/28

Generation Doom

September

9/2

Shopping & Retail

9/9

Luxury

9/16

Media Consumption

9/18

WEBINAR

Shopping and Retail Webinar Replay

9/23

Snacking

9/25

The Cringe Report

9/30

TV & Entertainment

October

10/7

News Consumption & Trust

10/14

Hobbies & Passions

10/21

Fintech

10/28

Shopping for the Home

10/30

10 Trends To Know

November

11/4

Fashion Preferences & Style

11/11

Mobile / App Behavior

11/18

Social Media Monitor

11/20

Escaping the Algorithm

11/25

Drinking & Nightlife

December

12/4

The Gen Z Ranking Report

12/9

Auto

12/12

Decoding Brand Affinity

12/16

Parenting

12/22

2026 Trend Predictions

12/23

Beauty / Personal Care