If you’ve seen doom scrolling or doom spending headlines in the news, you might be wondering: What is up with Gen Z and doom-induced trends? In this report, YPulse dives into young consumers’ overall mentality on the state of the world (hint: they have an overall sense of doom), what their biggest fears are, and how they’re coping with stress through activities like doom scrolling, doom spending, and more.
Report Length: 44 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany


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