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North AmericaWestern Europe
Generation Doom Trend Report
If you’ve seen doom scrolling or doom spending headlines in the news, you might be wondering: What is up with Gen Z and doom-induced trends? In this report, YPulse dives into young consumers’ overall mentality on the state of the world (hint: they have an overall sense of doom), what their biggest fears are, and how they’re coping with stress through activities like doom scrolling, doom spending, and more.
Download the full report for further insights
- Gen Z’s overall mentality about the state of the world
- How they’re coping with stress and anxiety about the future
- What doom trends Gen Z’s stress is spurring—like doom scrolling and doom spending
Report Length: 44 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
The data file also includes data split by the following demographics: Gender, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent