The sports industry continues to evolve, driven by shifting preferences among young people. Streaming platforms have transformed how fans engage with sport, making live events more accessible for those who ditched cable. But as competition ramps up, young sports fans might be left scrambling about where to watch. At the same time, athlete empowerment, betting, and other sports-related media is keeping Gen Z and Millennial fans engaged.
YPulse’s 2025 Sports and Athletes report shares insights on how many young people are watching top leagues, how sports betting and women’s sports are growing, and how young fans are interacting beyond the games.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January and February 2025.
