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Sports and Athletics Report

Apr 27 2022

As the sports industry recovers from the impact of the pandemic, young people are expressing more interest in the leagues and teams they love best. But that doesn’t mean they’re not changing the game. From the popularity of esports to the rise of streaming, young consumers are rewriting the rules of sports fandom and participation—and opening more opportunities for brands to reach them.

YPulse’s Sports and Athletics report looks into the rising number of young consumers identifying as sports fans, the pandemic’s impact on the way sports are consumed, and how brands are keeping up.

Download the full report for insights on:

  • The growing sports fandom and how young people keep up with their favorite sport / league
  • The rise of esports, young people’s participation and how brands can get involved
  • How social media is getting LGBTQ+ consumers into sports

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in March & April 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: the sports young consumers are taking part in, their favorite athletes, and their participation in gambling in the sporting world. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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