Sports and Athletes Report

As the sports industry recovers from the impact of the pandemic, young people are expressing more interest in the leagues and teams they love best. But that doesn’t mean they’re not changing the game. From the popularity of esports to the rise of streaming, young consumers are rewriting the rules of sports fandom and participation—and opening more opportunities for brands to reach them. YPulse’s Sports and Athletics report looks into the rising number of young consumers identifying as sports fans, the pandemic’s impact on the way sports are consumed, and how brands are keeping up. Download the full report for...