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  • Report
  • Behavioral
North America

Sports and Athletes Report

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Last year, YPulse’s special report on how sports fans were coping during COVID-19 found that 63% of 13-39-year-old sports fans agree: “Life without live sports is boring.” Clearly, many Gen Z and Millennials were missing sports. These generations were already creating challenges for sports brands pre-pandemic and with games and tournaments on pause, the future was...

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