While reaching young sports viewers has been a challenge for leagues, most Gen Z and Millennials do consider themselves sports fans. In fact, this year, they are more likely to be watching sports on their screens (whether it’s a TV or phone) than in past years. And that’s quite impressive, given that live sports viewing has become so fragmented between streaming services and cable. But as women’s sports gain more mainstream attention, young athletes dominate their feed (as influencers that is), and in-app sports betting has gotten more casual, there are more ways than ever for fans to engage.
In this week’s report, YPulse shares insights on how many young people are watching top leagues, what sports they engage in themselves, and what social media accounts young sports fans are following for updates.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January and February 2024.
