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Sports & Athletics

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Young consumers aren’t watching professional sports the same way that previous generations did—but that doesn’t mean they’re not interested. The majority of 13-37-year-olds are following at least one sport. But, though traditional sports are still high up in the ranking of favorites to watch, young sports fans’ attention is increasingly divided.

Download the full report for insights on: 

  • Young consumers current engagement with and interest in sports
  • Their favorite sports to watch now, and how exactly they’re watching
  • The rise of esports, and how streaming is impacting sports viewing
  • What their own participation in sports and athletic activities looks like

Length: 6 pages

Based on a survey of 1000 13-37-year-olds in the U.S., fielded June 2019

 

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