Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Sports and Athletics Report

YPulse’s 2023 Sports and Athletics report explores what sports young consumers participate in themselves, how Gen Z females are becoming bigger sports fans, and how young people feel about esports.

Download the full report for further insights

  • How many young people consider themselves sports fans
  • What sports / leagues Gen Z and Millennials are following
  • Where young consumers are watching sporting events
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.

Additional survey content for Pro users: How young consumers feel about betting on sports, how much they are willing to bet on sports, and how often they watch sporting events.

Recent years' reports on this topic

Download content
North America
Western Europe