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Report
Behavioral

Report
Behavioral

North AmericaWestern Europe

Sports and Athletics Report

Apr 19 2023

YPulse’s 2023 Sports and Athletics report explores what sports young consumers participate in themselves, how Gen Z females are becoming bigger sports fans, and how young people feel about esports.

Download the full report for further insights

How many young people consider themselves sports fans
What sports / leagues Gen Z and Millennials are following
Where young consumers are watching sporting events

Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.

Additional survey content for Pro users: How young consumers feel about betting on sports, how much they are willing to bet on sports, and how often they watch sporting events.