Scouting Next Gen Sports Fans Trend Report

First things first, the majority of young people, across gender and generation, consider themselves a sports fan. However, Gen Z and Millennials were creating challenges for the sports industry pre-pandemic: Young sports fans’ streaming habits have been eating into live sports viewing, their increasing occupation with gaming and esports has been said to be stealing their attention, and social media has changed the way they consume sports content. Quarantine only accelerated these trends. This trend report gives brands the full rundown on the profile of a young sports fan post-COVID across gender and generation, and how to rewrite the playbook...