Scouting Next Gen Sports Fans Trend Report

First things first, the majority of young people, across gender and generation, consider themselves a sports fan. However, Gen Z and Millennials were creating challenges for the sports industry pre-pandemic: Young sports fans’ streaming habits have been eating into live sports viewing, their increasing occupation with gaming and esports has been said to be stealing their attention, and social media has changed the way they consume sports content. Quarantine only accelerated these trends. This trend report gives brands the full rundown on the profile of a young sports fan post-COVID across gender and generation, and how to rewrite the playbook on reaching not only this group but also non-sports fans with what they most want in traditional broadcast sports to off-the-field digital sports-related content. Download the full report for insights on:  Percentage of sports fans among young consumers and how COVID’s pause on live sports affected sports fandom numbers. The classic sports content that is at peril for not delivering on young people’s affinity for experience. What sports fans...