COVID-19 Special Report: How Sports Fans Are Coping

Gen Z and Millennial research, trends, and insights

What are young sports fans watching with games on pause – and what do they want to watch? What competitive content trends are being fueled by quarantine, and which have staying power? This report explores all this, as well as what their fandom could look like after COVID. From the esports boom to a shift in sports marketing, young fans are fueling new trends that could change sports media far beyond the current moment.

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