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  • Webinar
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  • Webinar
  • 27
North America

Replay: Trad Wives and Alpha Males

Headlines have been talking about a Gen Z gender gap and YPulse’s Trad Wives and Alpha Males trend report dives into the topic. We cover why these social media genres are gaining popularity and what young people really think about gender today. This webinar uncovers how masculinity and femininity are changing among young people, the pressures they face to act their “gender,” and the political divide that’s present among Gen Z.

Watch this 30 minute webinar to learn:

  • How young consumers feel about trad wife and alpha male social media content
  • What they think about traditional gender constructs today compared to 2021
  • How brands should represent masculinity and femininity in marketing and product development

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