Replay: The Tween Study

Tweens have been raised with access to tech devices, social media, video games, and the internet since they were young(er) kids, which has shaped their day-to-day lives and expectations. In this quick webinar, we delve into the behaviors, preferences, and trends among tweens today, giving brands an insider’s look into this demographic. We cover insights brands need to know about how they interact with media, technology, retail, and more, offering recommendations on how marketers can reach them where they’re hanging out the most.

Watch this 30-minute webinar to learn:

• How tweens are different from the generations that came before them
• How they’re spending their time, including their passions, extracurricular activities, and what they do for fun
• How social media and online personalities are influencing them in many ways already

Read the full report here.