Tweens have been raised with access to tech devices, social media, video games, and the internet since they were young(er) kids, which has shaped their day-to-day lives and expectations. The Tween Study delves into the behaviors, preferences, and trends among tweens today, giving brands an insider’s look into this demographic. We cover insights brands need to know about how they interact with media, technology, retail, and more, offering recommendations on how marketers can reach them where they’re hanging out the most.
Report Length: 59 pages, North America report is based on a survey conducted among 1500 8-12-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 8-12-year-olds in the U.K., Italy, Spain, France, and Germany
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.