- Report
- Trend
- Report
- Trend
North AmericaWestern Europe
The Tween Study
Tweens have been raised with access to tech devices, social media, video games, and the internet since they were young(er) kids, which has shaped their day-to-day lives and expectations. The Tween Study delves into the behaviors, preferences, and trends among tweens today, giving brands an insider’s look into this demographic. We cover insights brands need to know about how they interact with media, technology, retail, and more, offering recommendations on how marketers can reach them where they’re hanging out the most.
Download the full report for further insights
- How they spend their time, including their passions, extracurricular activities, and what they do for fun
- How social media and online personalities are influencing them in many ways already
- What’s shaping their preferences for entertainment, shopping, and more
Report Length: 59 pages, North America report is based on a survey conducted among 1500 8-12-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 8-12-year-olds in the U.K., Italy, Spain, France, and Germany
Recent years' reports on this topic
- 2024The Tween Study