The role of gaming in young consumers’ lives is vital for all brands to understand. It’s rivaling TV for young adults—but arguably holds their attention in a much more exclusive way. It’s influencing them in ways far beyond the screen and is a huge opportunity for brands to get in on virtual spaces. (Hint: Gen Z and Millennial gamers love a virtual brand pop-up.)
YPulse’s 2025 Gaming Report discusses the different kinds of games young people play, where they’re playing and watching gaming content, and how they want brands to interact with their gaming worlds.
Report length: 23 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2025
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
