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Gaming Report

Gaming is essential and influential in Gen Z and Millennials’ lives. To 13-39-year-olds, playing video games is more than just a way to pass the time—they play to destress, connect with friends, find new products and more. And while console games are still going strong, gamers themselves are diversifying thanks to gaming on smartphones, tablets, desktops, and VR headsets video games.

In this year’s Gaming report, YPulse discusses the role that video games play in young people’s lives, how/what gaming influences young people’s digital and real-world experiences, and where brands should appear in the gaming space!

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  • The type of games young consumers are playing
  • How long young consumers are playing video games weekly
  • The differences between female and male video gaming habits
  • How Millennial parents interact with video games and their children
Report length: 20 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022

Additional survey content for Pro users: What LGBTQ+ young consumers think about video games, how many young consumers are watching video games and esports competitions, if Millennial parents are playing video games with their children, and the type of video game genres young consumers are playing.

Recent years' reports on this topic

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North America
Western Europe