Gaming is essential and influential in Gen Z and Millennials’ lives. To 13-39-year-olds, playing video games is more than just a way to pass the time—they play to destress, connect with friends, find new products and more. And while console games are still going strong, gamers themselves are diversifying thanks to gaming on smartphones, tablets, desktops, and VR headsets video games.
In this year’s Gaming report, YPulse discusses the role that video games play in young people’s lives, how/what gaming influences young people’s digital and real-world experiences, and where brands should appear in the gaming space!
Report Length: 20 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
