Behavioral REPORT

Gaming Report

Gaming boomed during quarantines, and our research shows that it hasn’t slowed since. Now, the vast majority of Gen Z and Millennials are gaming in some capacity, and as they spend an increasing amount of time (and money) inside these virtual worlds, it’s vital that brands meet them there. This report dives into the state of gaming now, how games are permeating other parts of their lives, and what brands need to know about video game marketing now.

  • Gaming's increasing presence in young consumers' lives, and how much time they're spending playing games
  • The rise of video games as a top form of entertainment and connection for young consumers
  • How brands are reaching young consumers through games and esports platforms

Report length: 15 pages

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BEHAVIORAL REPORT
Gaming Report
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