The role of gaming in young consumers’ lives is vital for all brands to understand. It’s rivaling TV in the Attention Economy—but arguably holds their attention in a much more exclusive way. (Can they really second screen while gaming?) It’s influencing them in ways far beyond the screen and is a huge opportunity for not just marketing efforts but education and mental health, too.
In this year’s Gaming report, YPulse discusses the different kinds of young game players, the roles that gaming plays in their lives, and the ways gamers want to see the industry change.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2023.
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
