Every brand wants to be deemed cool by Gen Z, but it can feel impossible for brands to capture exactly what’s cool in their eyes, especially as it can change over time. Last year, YPulse’s 2024 Cool Brands special report dove into what it meant to be a cool brand to young consumers. This year, we’re at it again, helping brands understand this important attribute with an updated list of the coolest brands according to young consumers.
This year’s Cool Report analyzed thousands of data points collected from YPulse’s Brand Tracker data to uncover what brands are cool to Gen Z and Millennials, how a brand can show they’re cool, and what being cool truly means in their eyes.
