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North AmericaWestern Europe
Cool Brands Report
Every brand wants to be deemed cool by Gen Z, but it can feel impossible for brands to capture exactly what’s cool in their eyes, especially as it can change over time. Last year, YPulse’s 2024 Cool Brands special report dove into what it meant to be a cool brand to young consumers. This year, we’re at it again, helping brands understand this important attribute with an updated list of the coolest brands according to young consumers.
This year’s Cool Report analyzed thousands of data points collected from YPulse’s Brand Tracker data to uncover what brands are cool to Gen Z and Millennials, how a brand can show they’re cool, and what being cool truly means in their eyes.
Download the full report for further insights
- Top 50 cool brands ranking among 13-39-year-olds
- Top cool brands ranking among young males, females, teens, young adults, Millennials, and more
- Real-world examples of brands that have a high cool rating and why
Report length: 36 pages, based on YPulse’s syndicated youth brand tracker data “Cool” ratings collected daily from the YPulse Brand Tracker between 11/27/2023-11/24/2024 among a representative sample of 128,137 13-39-year-olds in the U.S. and Canada in North America. In Western Europe, among a representative sample of 70,783 13-39-year-olds in the U.K., France, Germany, Spain and Italy.
Recent years' reports on this topic
- 2026Cool Brands Report
- 2024Cool Brands Report