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North America
Z to A: Your Gen Z and Alpha Tweens Primer for 2026
Enjoy this complimentary copy of “Z to A: Your Primer on Gen Z and Alpha Youth Right Now” as a thank you for being a YPulse customer. If you would like to reserve a free copy of our limited-edition print run (shipping late May), please fill out this form. U.S. residents and YPulse enterprise customers only.
Z to A is a 48-page magazine on how 8–24-year-olds across North America and Western Europe are living, working, and spending right now — covering Gen Z and Alpha tweens across five sections: Life, Love, Work, Media, and Brands. Written by YPulse’s editorial team, backed by data from 400,000 young people surveyed annually across 7 markets.
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Download the full report for further insights
- How Gen Z girls are reclaiming joy, what a Friday night actually looks like, and how Gen Alpha is co-piloting household spending
- Why “private” is the new power move, and how dating app intent splits between North America and Western Europe
- The headlines say Gen Z is checked out. Their answers say something different — and so does who they want to manage them
- TikTok mini-shows are the new TV, gaming runs UK youth culture, and YouTube is the default screen for tweens
- The 10 coolest brands on campus, how Gen Z wants brands inside their games, and the economics of treat culture
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A 48-page magazine on how 8–24-year-olds across North America and Western Europe are living, working, and spending right now — written by YPulse’s editorial team and backed by data from 400,000 young people surveyed annually in 7 markets.