What does it mean to be cool to teens, to twentysomethings, or to young POC in 2024? To find out, you need to listen to these groups of young people, and learn from the brands that they think are cool now.
YPulse’s brand tracker data measures the brands that Gen Z really think are cool today. Using that data and more of our exclusive youth insights, YPulse’s Cool Brands report is the definitive measure of which brands are considered the coolest with young consumers in North America, and what brands need to be doing to be cool in their eyes.
Report length: 30 pages, based on YPulse’s syndicated youth brand tracker data “Cool” ratings collected daily from the YPulse Brand Tracker between 12/5/2022 – 12/3/2023 among a representative sample of 129,706 13-39-year-olds in the U.S. and Canada in North America, and 69,202 13-39-year-olds in the U.K., France, Germany, Spain and Italy.
