- Report
- Special
- Report
- Special
North AmericaWestern Europe
Cool Brands Report
What does it mean to be cool to teens, to twentysomethings, or to young POC in 2024? To find out, you need to listen to these groups of young people, and learn from the brands that they think are cool now.
YPulse’s brand tracker data measures the brands that Gen Z really think are cool today. Using that data and more of our exclusive youth insights, YPulse’s Cool Brands report is the definitive measure of which brands are considered the coolest with young consumers in North America, and what brands need to be doing to be cool in their eyes.
Download the full report for further insights
- Top 50 cool brands ranking among 13-39-year-olds
- Top cool brands ranking among teens, young adults, young POC, parents, LGBTQ+, and country
- Spotlights on brands with high cool ratings and what they're doing right
Report length: 30 pages, based on YPulse’s syndicated youth brand tracker data “Cool” ratings collected daily from the YPulse Brand Tracker between 12/5/2022 – 12/3/2023 among a representative sample of 129,706 13-39-year-olds in the U.S. and Canada in North America, and 69,202 13-39-year-olds in the U.K., France, Germany, Spain and Italy.
This report focuses on our “Cool” diagnostic, one of the 20 youth-focused brand metrics we are tracking daily among 13-39-year-olds across 1,000+ brands in North America and Western Europe.
Pro users can explore the full YPulse Brand Tracker data using the dashboards here. Reach out to support@ypulse.com to request a Brand Tracker training session or demo.
Recent years' reports on this topic
- 2026Cool Brands Report
- 2025Cool Brands Report