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  • Webinar
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North America

Replay: Twentysomethings Today

Twentysomethings today wield some serious spending power—and headlines suggest it’ll only continue as Gen Z becomes the wealthiest generation. In this report, we do a deep dive into how this demo is doing things differently than previous generations, what they’re prioritizing in their lives now, and what’s shaping their habits and preferences when it comes to entertainment, music, and more.

Join this 30-minute webinar to learn:

  • 9 key insights that every brand needs to know about this demographic
  • What they’re focusing on in their 20s and what life goals they’re trying to achieve
  • What shapes their habits and preferences, and how brands can strategically reach them

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