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North AmericaWestern Europe
Shopping for the Home Report
YPulse has long said that decorating is a form of self-care for young consumers (organization, too). Whether they have a house, apartment, are renters or owners, designing their own spaces is a top priority to them. Gen Z and Millennials want to create a space they feel comfortable in, but they have clear stylistic preferences on what makes it just so. And with their list of next home décor purchases at the ready, we can determine the styles and décor that will win them over.
YPulse’s 2024 Shopping for the Home report dives into whether these young homeowners and renters are willing to invest in their living spaces, who’s putting effort into decorating and renovating, along with where they get inspiration and shop at for home décor / seasonal items.
Download the full report for further insights
- How many Gen Z and Millennials own their own home and how they want to renovate / decorate their spaces whether they own or not
- What specific design styles they prefer and the stores they shop at for décor
- How many are interested in AI / smart tech for their homes and what they plan to buy for their spaces in the next year
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September-October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September-October 2024
Additional survey content for Pro users:
What are the next items young consumers plan to buy for their homes, how they feel about painting, whether they prefer their home to be a place to relax or a place to entertain, and if they’d rather bright colors or earth tones for their home design.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.